Garmin Warns of the Consequences of Being Lost & Late
Vincent Salera — February 14, 2009 — Marketing
References: adsoftheworld
It’s true that life can sometimes take you in the wrong direction; these ads for Garmin GPS really make that message loud and clear. I love the sense of humor used in all three ads. The young man who arrived “years” too late to propose to his girlfriend because he got lost is an absolute hoot!
The ads were created by Tri-C Communications, Bangkok with creative direction by Boonsunh Chalard, Wesaratt Sangkawanitt and Sarut Ekwisahn; the copy was written by Suphat Bhandharangsri.
The ads were created by Tri-C Communications, Bangkok with creative direction by Boonsunh Chalard, Wesaratt Sangkawanitt and Sarut Ekwisahn; the copy was written by Suphat Bhandharangsri.
Trend Themes
1. Humorous Ad Campaigns - Opportunity for brands to create funny and memorable advertisements.
2. Emphasizing Consequences - Brands can highlight the negative outcomes of certain scenarios to promote their products.
3. Navigational Technology - Potential for advancements in GPS technology to prevent people from getting lost.
Industry Implications
1. Advertising - Opportunities for agencies to develop creative and humorous ad campaigns for clients.
2. Consumer Electronics - Advancements in GPS technology can provide new opportunities for companies in the consumer electronics industry.
3. Travel and Tourism - Enhanced navigational technology can improve the travel experience and reduce instances of getting lost for travelers.
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