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Viral Hoaxes

Clean the Sky - Positive Eco Trends & Breakthroughs

Lost Brazilian Tribe Not Real

— June 25, 2008 — Eco
The news of a long lost Brazilian tribe that had strayed away from civilization has been found to be a big, fat hoax. The rumor was clarified after an aerial survey of the Amazon was conducted.

José Carlos Meirelles, the photographer who claimed to have discovered the tribe explained that authorities have known about this particular tribe since 1910.

The photographer and the agency that released the pictures wanted to make it seem like they were members of a lost tribe in order to call attention to the dangers the logging industry may have on the group.

The photographer recently came clean and most agencies have been real slow to react to the story since. I even saw this on BBC, CNN and nearly all of the biggest and most respected news sites. I am amazed at the power of the net to create disinformation so fast.
Trend Themes
1. Fake News - The prevalence of fake news highlights the need for accurate sources of information to combat disinformation and promote transparency.
2. Ethical Journalism - The hoax surrounding the lost Brazilian tribe emphasizes the importance of ethical journalism practices in verifying information before publishing it.
3. Environmental Conservation - The staged hoax intended to raise awareness about the logging industry's impact on indigenous communities highlights the need for innovative solutions in environmental conservation.
Industry Implications
1. Media - The viral hoax about the lost Brazilian tribe exposes the vulnerability of media outlets to disseminate inaccurate information, creating opportunities for improved verification processes.
2. Photography - The photographer's involvement in the hoax showcases the need for ethical practices within the photography industry, encouraging truthful representation.
3. Conservation - The staged hoax raises awareness of the impact of the logging industry on indigenous communities, prompting opportunities for innovative approaches to sustainable conservation practices.
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