Nike's Dunk High Joins the Roster of the Somos Familia Pack
Nike continues to add to the ongoing Somos Familia pack of sneakers with the signature Dunk High silhouette. The brand celebrates Latin Heritage month and how the cultures have impacted modern-day practices. The sneakers themselves are detailed with a range of materials starting with deep brown canvas materials as the base foundation of the shoe, detailing the medial panels and toe boxes.
Notably, the panels are also detailed with traditional Latin embroidery in a gold and green hue for contrast. Along the right side of the shoe, there is a black textile marked with white illustrations. Tan leather overlays panel on top to add a brighter look before being rounded out by red suede Swooshes on the sides.
Image Credit: Nike
Notably, the panels are also detailed with traditional Latin embroidery in a gold and green hue for contrast. Along the right side of the shoe, there is a black textile marked with white illustrations. Tan leather overlays panel on top to add a brighter look before being rounded out by red suede Swooshes on the sides.
Image Credit: Nike
Trend Themes
1. Latin Heritage Sneaker Collaborations - Capitalizing on cultural diversity and heritage, there is an opportunity to create more collaborative footwear collections with underrepresented communities.
2. Cultural Representation in Fashion - A trend towards representing marginalized cultures in fashion, particularly in the sneaker industry, presents an opportunity for companies to authentically engage with diverse audiences.
3. Incorporating Traditional Textiles in Modern Design - A growing trend of incorporating traditional textiles, such as Latin embroidery, in modern fashion design can provide an opportunity for unique and meaningful products in the fashion industry.
Industry Implications
1. Footwear - There is an opportunity to create more collaborative footwear collections with underrepresented communities, utilizing traditional textiles and cultural influences, as seen in Nike's Somos Familia pack.
2. Fashion - Incorporating cultural influences, such as traditional Latin embroidery, in modern fashion design presents an opportunity for unique and meaningful products that resonate with diverse audiences.
3. Retail - A trend towards celebrating cultural heritage in fashion presents an opportunity for retailers to authentically engage with diverse audiences and broaden their customer base.
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