Nike's Air Max 1 Series Celebrates National Puerto Rico Day
References: highsnobiety
Nike prepares to celebrate National Puerto Rico Day with two new tonal iterations of the Air Max 1 sneaker model. The two-piece capsule is dubbed the Puerto Rico Day pack and both of which are detailed with striking colorways. Both of the shoes are set to launch to the public sometime in June for the price of $140.
The first of the two alternative palettes dress the shoes in bright blue tones throughout the upper on top of the off-white base underlays. This is done to match the outsole and then deeper blue can be seen bordering the shoe and rounded out by a jewel Swoosh on the side. The second pair starts with a grey base and is detailed with orange, peach, and yellow on top.
Image Credit: @Roskzko72
The first of the two alternative palettes dress the shoes in bright blue tones throughout the upper on top of the off-white base underlays. This is done to match the outsole and then deeper blue can be seen bordering the shoe and rounded out by a jewel Swoosh on the side. The second pair starts with a grey base and is detailed with orange, peach, and yellow on top.
Image Credit: @Roskzko72
Trend Themes
1. Puerto Rico-inspired Footwear - Nike's new Air Max 1 Series celebrates National Puerto Rico Day with striking colorways, creating an opportunity for other footwear brands to draw inspiration from cultural celebrations.
2. Tonal Colorways - The Puerto Rico Day pack introduces two new tonal colorways on the Air Max 1 sneaker model, presenting an opportunity for brands to experiment with similar monochromatic color schemes.
3. Cultural Celebration in Fashion - By celebrating National Puerto Rico Day through footwear, Nike showcases the potential for fashion brands to acknowledge and celebrate cultural holidays, creating opportunities for other brands to do the same.
Industry Implications
1. Footwear - The Puerto Rico Day pack by Nike introduces two new colorful iterations of the Air Max 1 sneaker model, prompting a potential disruption in the footwear industry.
2. Fashion - Nike's Puerto Rico Day pack exemplifies the intersection of fashion and cultural celebration, creating opportunities for brands to incorporate cultural traditions in fashion.
3. Sportswear - Sportswear brands such as Nike are using cultural events as inspiration for their product launches, which provide opportunities for other brands to do the same and create disruption in the industry.
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