L’Oréal Paris and The Prince's Trust Launched the My Self-Worth Podcast
Laura McQuarrie — May 28, 2019 — Fashion
References: loreal-paris & cosmeticsbusiness
L’Oréal Paris and The Prince's Trust collaborated in 2017 for the All Worth It program and the two are now introducing the My Self-Worth podcast to inspire greater positivity. The podcast to tackle feelings of self-doubt features conversations from TV presenter AJ Odudu, professional diver Tom Daley, L’Oréal ambassador Helen Mirren and others. Each of the speakers in the series touches on how they were able to find self-worth in their respective fields, as well as tips for boosting mental health and overcoming negatively charged emotions.
While Iskra Lawrence's episode is based on the idea that 'I am My Own Role Model,' Jermaine Jenas' episode reminds: 'I'm Here to Create Not Destroy.' These short-form podcasts can easily be consumed, as they are just three to five minutes in length.
While Iskra Lawrence's episode is based on the idea that 'I am My Own Role Model,' Jermaine Jenas' episode reminds: 'I'm Here to Create Not Destroy.' These short-form podcasts can easily be consumed, as they are just three to five minutes in length.
Trend Themes
1. Self-worth Podcasts - Opportunity for companies to collaborate with mental health organizations and create short-form podcasts to help consumers overcome negative self-talk and find self-worth.
2. Guest Speaker Insights - Opportunity to feature guest speakers from various industries in podcasts to provide unique perspectives and solutions for boosting mental health and self-worth.
3. Short-form Audio Content - Opportunity for brands to create easily digestible podcasts that can be seamlessly integrated into a busy everyday life and increase reach and engagement with target audiences.
Industry Implications
1. Beauty - Companies in the beauty industry can partner with mental health organizations to create podcasts that promote self-worth and mental health, potentially increasing brand awareness and loyalty.
2. Media and Entertainment - Media and entertainment companies can produce podcasts that feature celebrity guest speakers, providing unique perspectives and advice on boosting self-worth and mental health, potentially increasing podcast listenership and engagement.
3. Mental Health - Mental health organizations can team up with different fields' professionals in creating contents that help users to overcome negative self-talk and find self-worth, and by integrating short-form podcasts into their outreach and awareness campaigns, they could reach a wider audience and create a more significant impact.
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