This Line of Loose-Leaf Tea is Procured from Artisan Producers
Katherine Pendrill — November 2, 2015 — Social Good
'We Are Tea' recently launched a line of ethically sourced loose-leaf tea. According to a recent study, British consumers drink about 265 liters of tea per year. This new tea range offers a more ethical choice for conscious consumers.
The 'We Are Tea' range includes a number of tea varieties, including black, green, white, oolong and infusion teas. The premium loose-leaf tea is procured from artisan producers and then hand-packed locally. The whole-leaf tea is not only ethically sourced, but it also comes in reusable tea caddies which offer an environmentally friendly alternative to other kinds of packaging. Although specialty tea may seem daunting to some consumers, the company hopes to demystify the complex world of whole-leaf tea.
The We Are Tea range is perfect for consumers who are looking for a more ethical tea blend.
The 'We Are Tea' range includes a number of tea varieties, including black, green, white, oolong and infusion teas. The premium loose-leaf tea is procured from artisan producers and then hand-packed locally. The whole-leaf tea is not only ethically sourced, but it also comes in reusable tea caddies which offer an environmentally friendly alternative to other kinds of packaging. Although specialty tea may seem daunting to some consumers, the company hopes to demystify the complex world of whole-leaf tea.
The We Are Tea range is perfect for consumers who are looking for a more ethical tea blend.
Trend Themes
1. Ethical Sourcing - The trend towards ethically sourced products offers opportunities for businesses to differentiate themselves and cater to conscious consumers.
2. Specialty Tea - The trend towards specialty tea and whole-leaf tea offers opportunities for businesses to provide unique and high-quality products for consumers.
3. Sustainable Packaging - The trend towards sustainable packaging offers opportunities for businesses to reduce their environmental impact and cater to eco-conscious consumers.
Industry Implications
1. Tea Industry - The tea industry can benefit from incorporating ethical sourcing practices and offering specialty tea to appeal to conscious consumers.
2. Retail Industry - The retail industry can benefit from offering and promoting products with sustainable packaging options to cater to eco-conscious consumers.
3. Hospitality Industry - The hospitality industry can differentiate themselves by offering specialty and ethically sourced teas to enhance their guest experience and appeal to conscious consumers.
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