Pastel Cosmetics' Ads Show How to Wear Sunglasses with Extra Long Eyelashes
Laura McQuarrie — August 23, 2014 — Marketing
References: pastelcosmetics.ro & coloribus
There are a lot of mascara ads out there that show ladies batting their lusciously long eyelashes, but this series from Pastel Cosmetics takes a more humorous approach.
With each mascara ad that comes out, there are more and more promises of taking lashes to new heights. With text that only reads: "Longer Eye Lashes," these funny pastel ads show how its mascara users will have to make other changes to accommodate their ultra long lashes. The ads feature pairs of sunglasses with extremely long arms, suggesting the distance that is between a person's face and the tips of their lashes. Although this would look pretty funny in real life, these ads are a hilarious way to go about illustrating the comical beauty scenario, especially since so many women are after long eyelashes.
With each mascara ad that comes out, there are more and more promises of taking lashes to new heights. With text that only reads: "Longer Eye Lashes," these funny pastel ads show how its mascara users will have to make other changes to accommodate their ultra long lashes. The ads feature pairs of sunglasses with extremely long arms, suggesting the distance that is between a person's face and the tips of their lashes. Although this would look pretty funny in real life, these ads are a hilarious way to go about illustrating the comical beauty scenario, especially since so many women are after long eyelashes.
Trend Themes
1. Humorous Beauty Ads - Disruptive innovation opportunity: Brands can use humor in their beauty ads to stand out and engage with consumers.
2. Hyperbolic Mascara Claims - Disruptive innovation opportunity: Companies can develop innovative mascara formulas that deliver on exaggerated claims of longer lashes.
3. Comedic Beauty Scenarios - Disruptive innovation opportunity: There is potential for creating viral beauty content that depicts funny and relatable scenarios, like long lashes causing humorous situations.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Cosmetics brands can capitalize on the trend of exaggerated eyelash claims and create innovative mascara products.
2. Advertising - Disruptive innovation opportunity: Advertisers can explore the use of humor and comedic scenarios in beauty campaigns to captivate and resonate with audiences.
3. Social Media - Disruptive innovation opportunity: Social media platforms can be a powerful channel for the viral distribution of humorous beauty scenarios, allowing brands to reach a wider audience.
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