London Fox E-Cigarettes are Meant to Be Paired with Alcoholic Drinks
Laura McQuarrie — June 25, 2016 — Lifestyle
References: twitter & barmagazine
London Fox is not just another e-cigarette brand on the market. Its e-cigarettes were created with bartenders and mixologists with the intention that the e-cigarettes could be enjoyed alongside everything from wine and cocktails to beer.
So far, there are two flavors available: Silver, provides the taste of classic tobacco, while Refresh blends peppermint, star anise and rose water and pairs well with a French 75 champagne cocktail. These e-cigarettes are now being sold online and through select bars in London.
In order to make drinking culture more accessible and friendly to consumers, many tastings are now being held with with pairings that are more inventive than the standard cheese and chocolate. Brands are also encouraging people to experiment with high-low pairings such as potato chips, jelly beans and ice cream.
So far, there are two flavors available: Silver, provides the taste of classic tobacco, while Refresh blends peppermint, star anise and rose water and pairs well with a French 75 champagne cocktail. These e-cigarettes are now being sold online and through select bars in London.
In order to make drinking culture more accessible and friendly to consumers, many tastings are now being held with with pairings that are more inventive than the standard cheese and chocolate. Brands are also encouraging people to experiment with high-low pairings such as potato chips, jelly beans and ice cream.
Trend Themes
1. Cocktail Pairing - Opportunity for bartenders and mixologists to create innovative e-cigarette flavors that complement specific alcoholic drinks.
2. High-low Pairings - Potential for brands to collaborate with food and beverage companies to introduce unconventional pairings like potato chips, jelly beans, and ice cream with alcoholic beverages.
3. Drinking Culture Accessibility - Opportunity for brands to host tastings and events that introduce inventive pairings, making drinking culture more accessible and friendly to consumers.
Industry Implications
1. Bartending and Mixology - Opportunity for e-cigarette manufacturers to collaborate with bartenders and mixologists in creating unique flavors that enhance the drinking experience.
2. Food and Beverage - Potential for food and beverage companies to collaborate with brands to develop high-low pairings that appeal to adventurous consumers.
3. Event Planning and Hospitality - Opportunity for event planners and hospitality services to organize tastings and events that promote inventive pairings, making drinking culture more inclusive and accessible.
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