Facebook Uses the London Eye at Night to Show Election Engagement
Laura McQuarrie — May 4, 2015 — World
References: itv & prexamples
In order to give some indication of how the public is getting involved in the upcoming UK election, Facebook turned the London Eye at night into a large-scale data visualization.
Transformed into a giant pie chart, the iconic London landmark now shows the current conversations that are happening around the election. Although there are about 52 million people circulating their views on the May 7th election through posts, likes, shares and comments, voter turnout will likely not be as high. But by using social media as a way to collect data on how most people are leaning now, it's clear that the UKIP is the most talked about, with over 15.6 million interactions on Facebook, followed by the Conservative party with 12.2 million interactions.
Through social media, it's evident that a lot of people are thinking about the election. In order to increase voter turnout on election day, this platform could be the key.
Transformed into a giant pie chart, the iconic London landmark now shows the current conversations that are happening around the election. Although there are about 52 million people circulating their views on the May 7th election through posts, likes, shares and comments, voter turnout will likely not be as high. But by using social media as a way to collect data on how most people are leaning now, it's clear that the UKIP is the most talked about, with over 15.6 million interactions on Facebook, followed by the Conservative party with 12.2 million interactions.
Through social media, it's evident that a lot of people are thinking about the election. In order to increase voter turnout on election day, this platform could be the key.
Trend Themes
1. Increased Social Media Engagement - Using social media platforms to collect data on public sentiment around elections can provide valuable insights into voter behavior and inform strategies to increase voter turnout.
2. Data Visualization - Transforming large-scale landmarks into data visualizations can bring attention to important social and political issues, creating engaging and interactive experiences for the public.
3. Targeted Election Campaigns - Leveraging social media data can help political parties identify and target key demographics, allowing for more effective and personalized election campaigns.
Industry Implications
1. Social Media - Social media platforms can provide valuable data and analytics that can be leveraged for election-related insights and campaigns.
2. Outdoor Advertising - Transforming iconic landmarks into data visualizations presents an innovative way for outdoor advertisers to captivate audiences and convey important messages.
3. Political Consulting - Using social media data and analytics can enable political consultants to provide targeted strategies and recommendations to political parties for election campaigns.
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