L.O.L. Surprise! Queens Celebrate Confidence & Sisterhood
Laura McQuarrie — March 4, 2022 — Life-Stages
References: lolsurprise & toyworldmag
L.O.L. Surprise! Queens is a new range of dolls from MGA Entertainment and this new series is focused on inspiring confidence, inclusivity and a sense of sisterhood. There are four style-focused dolls for kids to collect (Sways, Prism, Runway Diva and Miss Devine) and each one comes with plenty of surprises—there are 20 surprises to be unboxed with each doll, including fashions and royally themed accessories.
This new range of fashion dolls includes the L.O.L. Surprise! O.M.G. Queens, an L.O.L. Surprise! O.M.G. Queens Deluxe collector doll and the L.O.L. Surprise! Queens dolls assortment. With the L.O.L. Surprise! O.M.G. Queens Splash Beauty Deluxe Fashion Doll, over 125 mix-and-match looks can be created using pieces like long coats, two-piece swimsuits, headbands and more, plus Splash Beauty’s white hair accent turns pink in the daylight.
This new range of fashion dolls includes the L.O.L. Surprise! O.M.G. Queens, an L.O.L. Surprise! O.M.G. Queens Deluxe collector doll and the L.O.L. Surprise! Queens dolls assortment. With the L.O.L. Surprise! O.M.G. Queens Splash Beauty Deluxe Fashion Doll, over 125 mix-and-match looks can be created using pieces like long coats, two-piece swimsuits, headbands and more, plus Splash Beauty’s white hair accent turns pink in the daylight.
Trend Themes
1. Sisterhood Dolls - The trend of promoting gender and race inclusivity and sisterhood through dolls presents opportunities for innovation in toy manufacturing, marketing and representation.
2. Unboxing Experience - The trend of providing rich unboxing experiences for children presents opportunities for innovation in retail and e-commerce, marketing and packaging design.
3. Collectibles - The trend of creating collectible items, especially those with unique characteristics, presents opportunities for innovation in product design, marketing and community building.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can innovate by creating dolls that promote sisterhood, gender and race inclusivity, while also enhancing the unboxing experience for children.
2. Retail and E-commerce - Retailers and e-commerce companies can innovate by offering exclusive, limited edition items that cater to collectors, while also enhancing the unboxing experience and community engagement.
3. Marketing and Advertising - Marketing and advertising professionals can innovate by creating engaging campaigns that promote the benefits of promoting gender and race inclusivity and sisterhood through toys, while also generating excitement for collectible items and exclusive releases.
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