Myseafood & Maine Lobster Marketing Collaborative Made a Unique "Cake"
Laura McQuarrie — June 17, 2022 — Lifestyle
References: myseafood & foodandwine
The Lobster Roll Wedding Cake is a first-of-its-kind creation from Myseafood and the Maine Lobster Marketing Collaborative and it promises to make a special day even more unforgettable. This unique wedding cake is made up of 24 to 48 lobster rolls and the mail-order kit requires some assembly upon receipt.
The alternative wedding cake comes with a tiered cake stand made of white melamine wood so that the lobster rolls can be attractively presented. The display also includes a small space up top for a real cake and a cake topper that says "You're My Lobster." Also for the ultimate lobster lovers, there's a pair of custom-embroidered bibs that promise to be both practical and precious as keepsakes.
The alternative wedding cake comes with a tiered cake stand made of white melamine wood so that the lobster rolls can be attractively presented. The display also includes a small space up top for a real cake and a cake topper that says "You're My Lobster." Also for the ultimate lobster lovers, there's a pair of custom-embroidered bibs that promise to be both practical and precious as keepsakes.
Trend Themes
1. Alternative Wedding Cakes - Opportunity for caterers and bakeries to offer unique and customizable wedding cakes that cater to different tastes and preferences.
2. Mail-order Meal Kits - Disruptive innovation opportunity for meal kit delivery companies to offer unique meal kits for special occasions, such as lobster roll wedding cakes.
3. Luxury Food Gifts - Opportunity for gourmet food companies to expand their offerings to include unique and extravagant food gifts, such as lobster roll wedding cake kits.
Industry Implications
1. Catering - Catering companies can offer alternative wedding cakes to stand out in the wedding industry.
2. Bakery - Bakeries can offer personalized wedding cakes to cater to different preferences and tastes.
3. Meal Kit Delivery - Meal kit delivery companies can offer unique, specialty meal kits for special occasions and events.
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