Bonchon is Serving Up a New Loaded Bulgogi Fries Side Dish
Katherine Pendrill — March 18, 2023 — Lifestyle
References: fastfoodpost
The popular Korean fried chicken chain Bonchon has expanded its selection of side dishes to include the new Loaded Bulgogi Fries.
For those unfamiliar, bulgogi is a Korean dish that literally translates into "fire meat." Generally, the dish consists of thin, marinated slices of meat (often beef), grilled on a barbecue or on a stove-top griddle. Bonchon's new Loaded Bulgogi Fries puts a clever twist on this dish by pairing pieces of thinly sliced marinated steak with melted mozzarella cheese, green onions, and spicy mayo, all served over a bed of French fries. The result is somewhat kind a Korean take on poutine.
The new Loaded Bulgogi Fries dish can be found now at participating Bonchon locations nationwide for a limited time.
Image Credit: Bonchon
For those unfamiliar, bulgogi is a Korean dish that literally translates into "fire meat." Generally, the dish consists of thin, marinated slices of meat (often beef), grilled on a barbecue or on a stove-top griddle. Bonchon's new Loaded Bulgogi Fries puts a clever twist on this dish by pairing pieces of thinly sliced marinated steak with melted mozzarella cheese, green onions, and spicy mayo, all served over a bed of French fries. The result is somewhat kind a Korean take on poutine.
The new Loaded Bulgogi Fries dish can be found now at participating Bonchon locations nationwide for a limited time.
Image Credit: Bonchon
Trend Themes
1. Korean-inspired Loaded Fries - Opportunity for fast food and quick service restaurants to offer unique, Korean-inspired loaded fries as a side dish.
2. Global Fast Food Innovations - Disruptive opportunity for global fast food chains to offer culturally-inspired menu items, such as Bonchon's Loaded Bulgogi Fries.
3. Fusion Fast Food - Opportunity for fast food chains to utilize fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
Industry Implications
1. Fast Food - Opportunity for fast food chains to offer unique menu items, like Bonchon's Loaded Bulgogi Fries, to stand out in a crowded market.
2. Quick Service Restaurants - Opportunity for quick service restaurants to tap into the trend of cultural fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
3. Global Cuisine Chains - Disruptive opportunity for global cuisine chains to introduce menu items inspired by diverse cultures, like Bonchon's Loaded Bulgogi Fries, to appeal to a wider customer base.
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