Living on the Rocks
Emre Ersahin — November 9, 2006 — Luxury
References: smarin.net
The Livingstones, designed by Smarin are cute pieces of pebbles and rocks that you can jump on and still not get hurt. The Livingstones aside from being essential pieces of deco-art, are rock shaped giant comfy cushions. The good news is that you can mix & match among different shapes, sizes and colors of Livingstones to create a different living room everyday. Smarin has even thought of utilizing intelligent material for your comfort on the rocks. Neoprene versions of Livingstones both make beautiful poolside decoration and comfy 'chaise-longue' while wool and fleece versions warm your interior living areas.
Trend Themes
1. Intelligent Cushions - Opportunity to innovate on creating intelligent and comfortable cushions using advanced materials.
2. Versatile Home Decor - Disruptive innovation opportunity to create home decor that can be easily mixed and matched to create different looks.
3. Functional Poolside Decor - Opportunity to innovate on creating functional poolside decor that not only looks good but also doubles as comfortable seating.
Industry Implications
1. Home Decor - Livingstones present an opportunity for home decor companies to innovate with versatile and comfortable decor options.
2. Pool Equipment - Livingstones can be used as functional and decorative poolside equipment, providing an opportunity for companies in the pool equipment industry.
3. Furniture - Opportunity for furniture companies to innovate on creating comfortable and versatile furniture using advanced materials.
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