Own Your Pause Unites and Educates People to Fight Shame and Stigma
Laura McQuarrie — October 10, 2024 — Lifestyle
References: getrootless & instagram
September is Perimenopause Month and October is Menopause month, and whole-food nutrition bite brand Rootless is empowering its community with Own Your Pause. By joining the Own Your Pause private Facebook group, community members will be supported by, and connected to, others committed to dismantling the shame and stigma that surrounds a natural, normal part of life for people with female biology.
As part of its commitment to sharing resources and creating community around perimenopause and menopause, Rootless is amplifying voices by sharing real, relatable stories and turning people into their own advocates with tools like a downloadable Menopause Symptom Tracker.
Processed foods, sugary drinks, caffeine and alcohol can trigger symptoms, and Rootless’ seaweed-powered bites deliver a daily dose of seaweed to nourish the gut and thyroid, and manage hormonal health.
As part of its commitment to sharing resources and creating community around perimenopause and menopause, Rootless is amplifying voices by sharing real, relatable stories and turning people into their own advocates with tools like a downloadable Menopause Symptom Tracker.
Processed foods, sugary drinks, caffeine and alcohol can trigger symptoms, and Rootless’ seaweed-powered bites deliver a daily dose of seaweed to nourish the gut and thyroid, and manage hormonal health.
Trend Themes
1. Digital Wellness Communities - Online platforms like Own Your Pause facilitate peer support and resource sharing, offering a modern approach to community-building around health issues.
2. Natural Nutrition Solutions - Brands like Rootless are innovating with whole-food products to address specific health concerns, highlighting the growing consumer interest in natural and functional foods.
3. Health Advocacy Tools - Tools such as the downloadable Menopause Symptom Tracker empower individuals to take control of their health, illustrating a move towards self-advocacy and personal health management.
Industry Implications
1. Health and Wellness - The intersection of nutrition and digital communities is reshaping how health and wellness brands engage with consumers.
2. Food and Beverage - Functional food products that address specific health needs are gaining traction, reflecting a shift towards personalized nutrition solutions.
3. Technology - The development and integration of digital health tools are transforming consumer health management and engagement.
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