These Live Tweets Provide Actual Updates on Real Surgeries
Janelle Savel — February 22, 2014 — Lifestyle
References: news.nationalpost & theglobeandmail
Sunnybrook Hospital, located in downtown Toronto, is making social media a little more personal by providing live tweets on the procedure of a heart patient. Along with tweets, these up to the minute updates also feature videos and close-up images of the operation.
Lou is a 57-year-old man who is being treated for coronary artery disease, and his entire procedure is being reported via Twitter. This experiment is being done as a way to inform the public of the hazards of cardiac disease as well as a deterrent away from hospitals by way of good health. This tactic is similar to sitting in on an open surgery, however as a opposed to learning techniques and proper procedures, this initiative is showing the effects of poor health and why it is important to be aware of your well-being.
February is known as heart month, and with the support of well established organizations like the Heart and Stroke Foundation, campaigns and other resourceful methods are being done to bring awareness and inform Canadians on the subject. Although it may be the first hospital in Canada to perform live tweets during operation, this strategy has previously been done in America and England. This interesting front row experience is sure to grasp the attention of the public in importance of health; follow #SBheart for live updates.
Lou is a 57-year-old man who is being treated for coronary artery disease, and his entire procedure is being reported via Twitter. This experiment is being done as a way to inform the public of the hazards of cardiac disease as well as a deterrent away from hospitals by way of good health. This tactic is similar to sitting in on an open surgery, however as a opposed to learning techniques and proper procedures, this initiative is showing the effects of poor health and why it is important to be aware of your well-being.
February is known as heart month, and with the support of well established organizations like the Heart and Stroke Foundation, campaigns and other resourceful methods are being done to bring awareness and inform Canadians on the subject. Although it may be the first hospital in Canada to perform live tweets during operation, this strategy has previously been done in America and England. This interesting front row experience is sure to grasp the attention of the public in importance of health; follow #SBheart for live updates.
Trend Themes
1. Live Operational Update Services - Providing live updates of surgeries via social media creates a more personal and informative experience.
2. Real-time Surgical Reporting - Using live tweets, videos, and images to inform the public about the hazards of cardiac disease and the importance of good health.
3. Health Awareness Through Social Media - Using social media platforms like Twitter to increase awareness and inform the public about health-related issues.
Industry Implications
1. Healthcare - Live tweets and real-time reporting can revolutionize how healthcare organizations interact with their patients and the general public.
2. Social Media - Real-time updates from surgeries on social media can create engagement and raise awareness about healthcare issues.
3. Digital Marketing - Using live tweets, videos, and images of surgeries as a marketing strategy to educate and engage the public on healthcare topics.
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