Terrible Ad Trends
Trend Junky — May 13, 2007 — Naughty
References: search.japantimes.co.jp & pliink
In a terrible display of bad taste, girls as young as 9 years of age have been photographed striking provocative poses wearing nothing but string bikinis. And these photos are being featured in popular magazines throughout Japan. This is not an underground trend - its seems like it's being accepted by the masses. This trend is not going on behind closed doors. Parents are allowing and even bringing their young girls forward to be used as sexy swimsuit models.
Trend Themes
1. Early Sexualization - Opportunity for disruptive innovation in developing age-appropriate clothing and promoting healthy body image.
2. Ethical Advertising - Opportunity for disruptive innovation in creating responsible advertising practices and promoting positive messages.
3. Child Protection - Opportunity for disruptive innovation in developing technologies and platforms to safeguard children from inappropriate content.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in designing age-appropriate clothing for young girls.
2. Advertising - Opportunity for disruptive innovation in creating responsible advertising practices and promoting positive messages.
3. Technology - Opportunity for disruptive innovation in developing technologies and platforms to safeguard children from inappropriate content.
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