Little Caesars 'Fishing' Ad Likens $5 Pizza to Catching a Fish
Katherinev123 — June 28, 2012 — Lifestyle
References: littlecaesars & adweek
In this funny Little Caesars 'Fishing' ad, you're left to ponder whether a $5 large pepperoni pizza is better than catching a really big fish. The humorous commercial is one of two created by the agency Barton F. Graf 9000 for Little Caesars, and it's part of the brand's first national ad campaign in 15 years.
The funny spot features a guy yelling "Whooo!" after catching a really big fish in the park. In response, a dude eating pizza at a picnic table nearby holds up a Little Caesars box and yells, "Whooo!" They continue yelling back and forth this way several times, after which a girl walks by and holds up her puppy, screaming "Whooo!" as well.
The Little Caesars Fishing ad promotes the brand's large "hot-n-ready" $5 pizza, which is "always fresh out of the oven and ready whenever you walk in," according to the brand's YouTube channel.
The funny spot features a guy yelling "Whooo!" after catching a really big fish in the park. In response, a dude eating pizza at a picnic table nearby holds up a Little Caesars box and yells, "Whooo!" They continue yelling back and forth this way several times, after which a girl walks by and holds up her puppy, screaming "Whooo!" as well.
The Little Caesars Fishing ad promotes the brand's large "hot-n-ready" $5 pizza, which is "always fresh out of the oven and ready whenever you walk in," according to the brand's YouTube channel.
Trend Themes
1. Humorous Ad Campaigns - This funny Little Caesars ad demonstrates the effectiveness of humor in capturing attention and engaging audiences.
2. National Advertising Campaigns - Little Caesars' first national ad campaign in 15 years highlights the potential for companies to revitalize their brand through large-scale advertising initiatives.
3. $5 Value Food Options - The promotion of Little Caesars' large pepperoni pizza for only $5 showcases the growing trend of affordable and convenient food offerings for budget-conscious consumers.
Industry Implications
1. Fast Food - Humorous ad campaigns like Little Caesars' 'Fishing' commercial present opportunities for fast food chains to differentiate themselves and attract customers in a competitive industry.
2. Advertising - Little Caesars' successful national ad campaign demonstrates the potential for advertising agencies to create engaging and memorable campaigns for their clients.
3. Convenience Food - The $5 large pepperoni pizza offered by Little Caesars taps into the growing demand for affordable and convenient food options, providing potential for disruption in the convenience food industry.
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