These Listerine Ads Feature a Burger Made with Rubber Gloves
Leslie Chen — July 4, 2011 — Marketing
References: jwt & adsoftheworld
These Listerine ads will have you trying to remember what you ate today. Featuring a large amount of varying foods, the images may make you laugh, crave some food as well as want to throw up.
A burger filled with some insane ingredients is among this collection of Listerine ads. Although lettuce and tomato are in the burger, there are also rubber gloves and what looks like a BlackBerry. To top it all of is a pen sticking out from the bun.
Illustrating the bevy of different foods we consume each day, these Listerine ads definitely show the importance of getting rid of all those possible smells as well.
Implications - With so many new advertisements coming out each day, campaigns need to attract customers with their imagery. Consumers are looking for vibrancy to brighten up their day a little bit. In order to draw in larger numbers, companies could focus on a brighter aspect.
A burger filled with some insane ingredients is among this collection of Listerine ads. Although lettuce and tomato are in the burger, there are also rubber gloves and what looks like a BlackBerry. To top it all of is a pen sticking out from the bun.
Illustrating the bevy of different foods we consume each day, these Listerine ads definitely show the importance of getting rid of all those possible smells as well.
Implications - With so many new advertisements coming out each day, campaigns need to attract customers with their imagery. Consumers are looking for vibrancy to brighten up their day a little bit. In order to draw in larger numbers, companies could focus on a brighter aspect.
Trend Themes
1. Vibrant Food Campaigns - Companies can create visually striking and colorful food campaigns to capture consumer attention.
2. Unconventional Ingredients in Ads - Including unexpected or unusual ingredients in food ads can generate curiosity and intrigue among consumers.
3. Humorous Food Advertising - Employing humor in food campaigns can evoke positive emotions and create a memorable brand experience.
Industry Implications
1. Advertising - Advertising agencies can explore innovative techniques to enhance the visual appeal and engagement of food campaigns.
2. Food and Beverage - Food and beverage companies can experiment with unconventional ingredients and humorous messaging to differentiate their products.
3. Marketing and Branding - Marketing professionals can leverage vibrant and unconventional food campaigns to strengthen brand identity and increase consumer engagement.
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