Cîroc Vodka Designs its Liquor Bottle Packaging After Derek Zoolander
References: ciroc & packagingnews
Cîroc Vodka recently redesigned its famed liquor bottle packaging with a stylized aesthetic inspired by famed male supermodel Derek Zoolander that stars in the upcoming Zoolander 2 film. The bottle pays tribute to Zoolander's famed pose called the
'Blue Steel' with a royal blue packaging and an enhanced wrapper.
The 'Blue Steel' Cîroc Vodka bottle is a limited edition design that borrows both the name of the pose and its sophistication for the bottle's new wrapping. The design incorporates a luxurious slender royal blue glass finish paired with a silver cap and moon emblem at the top. The design captures the slender aesthetic of models such as Zoolander as well as a fashionable take on the design inspired by the runway. The blend is limited edition and is geared towards flim, fashion and libation consumers.
'Blue Steel' with a royal blue packaging and an enhanced wrapper.
The 'Blue Steel' Cîroc Vodka bottle is a limited edition design that borrows both the name of the pose and its sophistication for the bottle's new wrapping. The design incorporates a luxurious slender royal blue glass finish paired with a silver cap and moon emblem at the top. The design captures the slender aesthetic of models such as Zoolander as well as a fashionable take on the design inspired by the runway. The blend is limited edition and is geared towards flim, fashion and libation consumers.
Trend Themes
1. Celebrity-inspired Packaging - Other liquor manufacturers could create limited edition packaging inspired by popular celebrities to boost sales and attract new customers.
2. Luxury Design - Brands could redesign their packaging to incorporate more luxurious finishes and materials to cater to consumers looking for a more high-end experience.
3. Limited Edition Blends - By creating limited edition blends, liquor brands can generate excitement and a sense of exclusivity among consumers, leading to increased demand and potentially higher profits.
Industry Implications
1. Liquor - Liquor companies can create unique packaging and flavors based on trending fashion and movie themes, which can drive new sales and expand their market base.
2. Fashion - Fashion brands can collaborate with liquor companies to create co-branded limited edition products, combining their respective audiences and driving sales for both.
3. Film - Liquor companies can partner with film studios to create limited edition blends and packaging inspired by upcoming movies, tapping into the excitement and anticipation surrounding these releases.
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