The Silk Sunscreen by Tatcha Evens the Skin Tone & Goes on Sheer
Laura McQuarrie — March 4, 2022 — Fashion
A protective sun care product is a foundational part of a healthy skincare routine and Tatcha is now introducing The Silk Sunscreen as its own broad-spectrum SPF 50 solution. The weightless and hydrating formula boasts not only protective benefits but also beautifying ones thanks to the way that it goes on sheer and evens out the skin tone.
This luxe formula is suitable for all skin types and thanks to its hydrating and smoothing properties, it's especially of value to those who experience dryness or unevenness. With this product, Tatcha asks and answers "What if sunscreen didn’t feel like sunscreen?" and it contains skin-loving ingredients like hyaluronic acid, brightening niacinamide and silk extract, which is said to closely parallel the amino acid structure of human skin.
This luxe formula is suitable for all skin types and thanks to its hydrating and smoothing properties, it's especially of value to those who experience dryness or unevenness. With this product, Tatcha asks and answers "What if sunscreen didn’t feel like sunscreen?" and it contains skin-loving ingredients like hyaluronic acid, brightening niacinamide and silk extract, which is said to closely parallel the amino acid structure of human skin.
Trend Themes
1. Silky Hydrating Sunscreens - The rise in popularity of silky, hydrating sunscreens, that not only protect the skin but also provide beautifying benefits.
2. Broad-spectrum SPF Products - The increase in demand for broad-spectrum SPF products that offer protection against both UVA and UVB rays.
3. Skin-loving Ingredients - The trend towards using skincare products that include skin-loving ingredients such as hyaluronic acid, niacinamide, and silk extract.
Industry Implications
1. Skincare Industry - There is an opportunity within the skincare industry to develop more silky, hydrating sunscreens that provide protective and beautifying benefits.
2. Cosmetics Industry - The cosmetics industry can benefit from the demand for broad-spectrum SPF products that offer protection against UVA and UVB rays.
3. Natural and Organic Industry - There is potential for the natural and organic industry to incorporate skin-loving ingredients into their sun care products to meet the demand for more natural and health-conscious options.
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