Westman Atelier's Squeaky Clean is a Combination Color-Gloss
Laura McQuarrie — July 8, 2021 — Fashion
References: westman-atelier & vogue
Westman Atelier Squeaky Clean Liquid Lip Balm is a hybrid product that offers the best features of a lip gloss and a lip balm, all in one. The hydrating product is infused with a combination of argan, almond and jojoba oils to soothe and condition lips, plus it shares juicy colors with naturally derived pigments. Available in shades like Chou Chou, Ma Puce and Nou Nou, the tinted clean lip treatment enhances lips with an innovative gel-oil system.
With nourishing shea butter and plant-based seed oil, and a formula that's free from silicones, parabens, mineral oil, phthalates and more, the Squeaky Clean Liquid Lip Balm is an all-in-one solution for creating depth, shine and comfort on the go.
With nourishing shea butter and plant-based seed oil, and a formula that's free from silicones, parabens, mineral oil, phthalates and more, the Squeaky Clean Liquid Lip Balm is an all-in-one solution for creating depth, shine and comfort on the go.
Trend Themes
1. Liquid Lip Balm Hybrids - Hybrid lip products combining the benefits of lip balm and lip gloss revolutionize the beauty industry.
2. Clean Beauty Lip Products - Demand for clean ingredients in beauty products drives innovation in lip balm formulas.
3. Gel-oil Lip Formulas - The unique texture of gel-oil lip formulas creates a disruptive innovation opportunity in the lip product market.
Industry Implications
1. Beauty and Personal Care - Companies can capitalize on the demand for clean and hybrid lip products to expand their beauty and personal care lines.
2. Natural Ingredients - There is a growing demand for natural and plant-based ingredients in lip balm formulas, creating a disruptive opportunity for the natural products industry.
3. Cosmetics Manufacturing - Innovative lip balm formulas such as the gel-oil system in Westman Atelier's Squeaky Clean create an opportunity for cosmetic manufacturers to explore unique textures and formulas in their lip products.
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