Le Chouchou by Eadem Combines the Benefits of a Lip Balm, Mask & Exfoliator
Laura McQuarrie — July 25, 2024 — Fashion
At a time when hybrid lip products are in high demand, Eadem launched Le Chouchou, a lip-softening balm that combines the gentle exfoliating action of a lip peel with the intense moisture of a lip mask and the high shine of a gloss.
As a brand that specializes in skincare for melanin-rich skin, Eadem's lip-softening balm specifically enhances dual-toned lips and helps wearers feel comfortable and confident with one of the five buildable shades on their lips. Inspired by street snacks, shades are named after favorite foods: Boba Bounce, Fig Sauce, Butter Mochi, Burnt Malai and Bissap Glaze.
These three-in-one lip products are plant-based, cruelty-free and fueled by ingredients like hibiscus enzymes, Brazilian açaí butter, moringa oil and trademarked polymer technology.
As a brand that specializes in skincare for melanin-rich skin, Eadem's lip-softening balm specifically enhances dual-toned lips and helps wearers feel comfortable and confident with one of the five buildable shades on their lips. Inspired by street snacks, shades are named after favorite foods: Boba Bounce, Fig Sauce, Butter Mochi, Burnt Malai and Bissap Glaze.
These three-in-one lip products are plant-based, cruelty-free and fueled by ingredients like hibiscus enzymes, Brazilian açaí butter, moringa oil and trademarked polymer technology.
Trend Themes
1. Hybrid Lip Products - Products like Le Chouchou exemplify the growing trend of hybrid lip products, which offer multifunctional benefits in a single application.
2. Skincare-focused Cosmetics - There is an increasing focus on cosmetics that provide skincare benefits, such as Eadem’s balm that enhances and nourishes dual-toned lips.
3. Plant-based Beauty - Plant-based beauty products continue to rise in popularity, driven by consumer demand for cruelty-free and natural ingredients like hibiscus enzymes and Brazilian açaí butter.
Industry Implications
1. Cosmetics - The cosmetics industry is shifting towards hybrid products that combine benefits of multiple traditional products, offering consumers enhanced convenience.
2. Skincare - Innovations in the skincare industry are integrating more seamlessly with makeup, addressing unique concerns such as those specific to melanin-rich skin.
3. Natural Beauty Products - The natural beauty products industry is thriving with the integration of plant-based and cruelty-free ingredients, appealing to eco-conscious consumers.
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