Boots' No7 HydraLuminous Liquid Highlighter Creates a Sunless Glow
Laura McQuarrie — August 13, 2021 — Fashion
References: boots & glamourmagazine
The No7 HydraLuminous Liquid Highlighter from Boots is ideal for creating a healthy-looking sunless glow with a product that's supremely hydrating and blendable. The product helps to create a natural, dewy finish on the face and it supports all skin types with skin-caring ingredients like hyaluronic acid.
The affordable liquid highlighter by Boots is the one of the newest additions to the brand's HydraLuminous range and it sits at the intersection of makeup and skincare. The flexible product can be used in many ways, since it can be relied on by itself, it can be mixed with a moisturizer, it can even be worn under pressed powders.
With many people prioritizing light products that enhance the skin's radiance over ones that provide heavy full-face coverage, brands are responding with hybrid formulas that are full of beneficial skincare ingredients.
The affordable liquid highlighter by Boots is the one of the newest additions to the brand's HydraLuminous range and it sits at the intersection of makeup and skincare. The flexible product can be used in many ways, since it can be relied on by itself, it can be mixed with a moisturizer, it can even be worn under pressed powders.
With many people prioritizing light products that enhance the skin's radiance over ones that provide heavy full-face coverage, brands are responding with hybrid formulas that are full of beneficial skincare ingredients.
Trend Themes
1. Hybrid Makeup-skincare - Brands can disrupt the makeup industry by developing more hybrid formulas that allow for multi-uses and provide both makeup and skincare benefits.
2. Natural Glow - As people are moving away from heavy makeup looks, developing products like liquid highlighters that provide a sunless, natural glow could be a disruptive innovation opportunity for brands.
3. Multi-use Products - Developing products like Boots' No7 HydraLuminous Liquid Highlighter that can be used in many ways, such as by itself, mixed with a moisturizer, or worn under pressed powders, can help brands to cater to consumers' preferences for versatile and convenient products.
Industry Implications
1. Makeup - As brands are challenged with keeping up with the evolving makeup trends, the development of hybrid products like No7 HydraLuminous Liquid Highlighter could be critical.
2. Skincare - With more brands integrating skincare ingredients in their makeup products, there is an opportunity for collaboration and innovation between the two industries.
3. Beauty Retail - In response to changing consumer preferences towards natural looks and multi-use products, beauty retailers could focus on offering a wider range of hybrid formulas and natural-looking products.
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