Bomapi's Visual Branding Identity is Funky and Fresh
Farida Helmy — June 25, 2014 — Lifestyle
References: facebook & packagingoftheworld
This funky liqueur branding identity is the work of creative Monica Māyā Meli. Choosing to go for bright and vivid colors and kitschy illustrated designs, the Bomapi branding is young and fresh.
Using a minimalist but refined bottle design for the packaging, Meli works her magic by adding a vivid and attractive twist to the actual labels as opposed to the choice of bottle so that the juxtaposing styles mesh harmoniously to create a streamlined and fun-looking final product. Attempting to capture a young target with the funky liqueur branding identity, the Bomapi look is heavy with boldly hued graphic elements, novel typographic fonts and a vintage-looking bottle.
Make sure to get your hand on all the different flavors if you want to show them off as decor accents as well.
Using a minimalist but refined bottle design for the packaging, Meli works her magic by adding a vivid and attractive twist to the actual labels as opposed to the choice of bottle so that the juxtaposing styles mesh harmoniously to create a streamlined and fun-looking final product. Attempting to capture a young target with the funky liqueur branding identity, the Bomapi look is heavy with boldly hued graphic elements, novel typographic fonts and a vintage-looking bottle.
Make sure to get your hand on all the different flavors if you want to show them off as decor accents as well.
Trend Themes
1. Bright and Vivid Branding - There is an opportunity for disruptive innovation in the branding industry by incorporating bold and vibrant colors in product packaging.
2. Kitschy Illustrated Designs - The use of kitschy illustrated designs presents a disruptive innovation opportunity in the graphic design industry to create unique and eye-catching visuals.
3. Streamlined and Fun-looking Packaging - The combination of minimalist bottle design with vivid labels opens up an opportunity for disruptive innovation in the packaging industry to create visually appealing products.
Industry Implications
1. Branding - The branding industry can leverage bright and vivid colors to create visually striking products that appeal to a younger demographic.
2. Graphic Design - The graphic design industry can explore the use of kitschy illustrated designs to create unique and attention-grabbing visuals for various products.
3. Packaging - The packaging industry can innovate by combining minimalist bottle design with vibrant labels to create packaging that is both sleek and visually appealing.
3.3
Score
Popularity
Activity
Freshness
