Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
Susan Keefe — January 3, 2012 — Lifestyle
References: atelierdesign.be & lovelypackage
These alluring beer bottles for the hip Belgian beer brand Lion a Plume is the handiwork of Atelier Design. Beer is enjoyed the world over by millions upon millions of people, but it is rarely afforded the respect it often deserves. Often considered the working man's nectar or a blue collar beverage, beer is often left out of the lime light by its more sophisticated rivals like red wine. In recent years, however, good beer has been making a name for itself as a drink befitting the trendiest of yuppies and most discerning of foodies.
To help usher beer into its rightful place of glory, Atelier Design chose to take this carefully brewed beer to a new height of sophistication by playfully placing it in a bottle that look suspiciously like a wine bottle. Each type of brew was embossed by a different label. The attention to the artwork punctuated with refined references to such art movements as Russian Constructivism makes Lion a Plume a thinking man's brew.
Refined, sophisticated yet refreshingly simplistic, Atelier Design's take on Lion a Plume may make you look at beer in a different light.
To help usher beer into its rightful place of glory, Atelier Design chose to take this carefully brewed beer to a new height of sophistication by playfully placing it in a bottle that look suspiciously like a wine bottle. Each type of brew was embossed by a different label. The attention to the artwork punctuated with refined references to such art movements as Russian Constructivism makes Lion a Plume a thinking man's brew.
Refined, sophisticated yet refreshingly simplistic, Atelier Design's take on Lion a Plume may make you look at beer in a different light.
Trend Themes
1. Sophisticated Beer Packaging - Refined beer branding presents an opportunity to elevate the image of beer and attract a more discerning consumer base.
2. Craft Beer Renaissance - As good beer gains recognition, there is an opportunity for breweries to create unique and refined brews that appeal to trend-conscious consumers.
3. Blurring Beverage Categories - By borrowing design elements from wine packaging, there is an opportunity to challenge conventional beverage categories and tap into new markets.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on refined beer branding to differentiate their products and cater to a more sophisticated consumer segment.
2. Packaging Design - The demand for sophisticated beer packaging presents an opportunity for packaging designers to create unique and visually appealing designs that elevate the image of beer.
3. Beverage Marketing - Beverage marketers can harness the trend of blurring beverage categories to create innovative marketing campaigns and capture the attention of consumers looking for novel drinking experiences.
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