AirAsia Launches Parcel Delivery Service, AirAsia Xpress
Niko Pajkovic — November 26, 2021 — Tech
Malaysian multinational airlines AirAsia has announced the launch of AirAsia Express, a new parcel delivery service that will be available in Kuala Lumpur, before being rolled out to other parts of Southeast Asia.
The new service helps further establish AirAsia as an emerging super app, as the company seeks to tap into Southeast Asia's e-commerce boom. In addition, the transition represents a strategic move that sees AirAsia bridging into digital business in order to recover from the revenue losses it suffered due to the COVID-19 pandemic.
AirAsia Xpress will now be offered alongside AirAsia's food delivery and ride-hailing services. As a result, the new service contributes to AirAsia's efforts to develop as a prominent super app able to compete with Southeast Asia's tech giants, such as Indonesia’s GoTo and Singapore’s Grab.
Image Credit: AirAsia
The new service helps further establish AirAsia as an emerging super app, as the company seeks to tap into Southeast Asia's e-commerce boom. In addition, the transition represents a strategic move that sees AirAsia bridging into digital business in order to recover from the revenue losses it suffered due to the COVID-19 pandemic.
AirAsia Xpress will now be offered alongside AirAsia's food delivery and ride-hailing services. As a result, the new service contributes to AirAsia's efforts to develop as a prominent super app able to compete with Southeast Asia's tech giants, such as Indonesia’s GoTo and Singapore’s Grab.
Image Credit: AirAsia
Trend Themes
1. Super Apps in Aviation - The emergence of airline-owned super apps offers disruptive innovation opportunities in the aviation industry, providing a one-stop-shop platform to access various services.
2. E-commerce Delivery Services - The launch of AirAsia Xpress highlights the growth of e-commerce in Southeast Asia and presents disruptive innovation opportunities for businesses aiming to offer delivery services in the region.
3. Digital Transformation in Airlines - AirAsia's transition towards digital business represents an opportunity for airlines to develop digital platforms to diversify revenue streams, especially in the face of ongoing challenges due to the COVID-19 pandemic.
Industry Implications
1. Aviation - The aviation industry can leverage the concept of super apps to diversify revenue streams and improve customer experience.
2. E-commerce and Logistics - The launch of AirAsia Xpress underscores the potential for businesses in the e-commerce and logistics industries to partner with airlines for delivery services, thereby increasing operational efficiency.
3. Digital Technology - AirAsia's move towards digital business highlights the importance of digital transformation across industries, especially in the face of changing market conditions and increasing competition from tech giants in Southeast Asia.
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