Linda McCartney Launched a New Vegan Chicken Meal and Vegan Fishcakes
Grace Mahas — September 25, 2019 — Lifestyle
References: lindamccartneyfoods & veganfoodandliving
Linda McCartney, a UK-based vegan and vegetarian food brand, recently expanded its product line with the addition of the new southern-style vegan chicken and fishcakes. The new items are the perfect option to celebrate the upcoming holidays and can be purchased in the freezer aisle of your grocery store.
The southern-style chicken boasts a complex flavor profile made from soy and wheat protein to mimic the traditional texture of meat. In contrast, the fish-free fishcakes boast a high dose of protein, a low quantity of saturated fat, and are seasoned using lemongrass, lime, and chili.
The new vegan-friendly food options are currently available to purchase in Sainsbury and will launch in Tesco on October 13.
The southern-style chicken boasts a complex flavor profile made from soy and wheat protein to mimic the traditional texture of meat. In contrast, the fish-free fishcakes boast a high dose of protein, a low quantity of saturated fat, and are seasoned using lemongrass, lime, and chili.
The new vegan-friendly food options are currently available to purchase in Sainsbury and will launch in Tesco on October 13.
Trend Themes
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2. Mimicking Traditional Meat - Creating plant-based alternatives that mimic the texture and flavor of traditional meat products presents disruptive innovation opportunities for vegan food brands.
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Industry Implications
1. Plant-based Food Industry - Expanding vegan product lines with new, protein-rich options presents opportunities for growth in the plant-based food industry.
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3. Retail Industry - Expanding vegan product lines with savory and protein-rich options provides disruptive innovation opportunities for retailers catering to plant-based consumers.
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