Emporio Armani Teams with Reebok to Design Limited Edition EasyTone Shoes
Amanda Chang — November 6, 2010 — Lifestyle
References: emporioarmani & dazeddigital
If you love sports, running shoes and haute couture, you'll love these Limited Edition EasyTone shoes by Emporio Armani and Reebok. This shoe combines the best of what sports athleticism and fashion have to offer.
The Limited Edition EasyTone shoe is more than just a fashionable shoe. These kicks were designed o strengthen key leg and tush muscles with every stride. Purchasers have the choice of customization with the option of red, silver or black laces.
The Limited Edition EasyTone shoe is more than just a fashionable shoe. These kicks were designed o strengthen key leg and tush muscles with every stride. Purchasers have the choice of customization with the option of red, silver or black laces.
Trend Themes
1. Limited Edition Fashion - The trend of collaborating with fashion designers to create limited edition products presents an opportunity for disruptive innovation in the fashion and design industry.
2. Functional Fashion - The integration of functional features, such as muscle-strengthening technology in footwear, creates disruptive innovation opportunities in the athletic and fitness industry.
3. Customization in Sportswear - The trend of offering customizable elements, like different colored laces, in sportswear presents an opportunity for disruptive innovation in the sportswear industry.
Industry Implications
1. Fashion and Design - The collaboration between Emporio Armani and Reebok for limited edition trainers demonstrates an opportunity for disruptive innovation in the fashion and design industry.
2. Athletic and Fitness - The incorporation of muscle-strengthening technology in the Limited Edition EasyTone shoe offers disruptive innovation possibilities in the athletic and fitness industry.
3. Sportswear - The option to customize the Limited Edition EasyTone shoe with different colored laces highlights a disruption opportunity in the sportswear industry.
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