The Lime Lifestyle Store Serves as an Extension of the Scooters
Justin Lam — October 26, 2018 — Business
References: techcrunch & cnet
A Lime lifestyle store is set to open in Santa Monica, California, in an attempt to separate the brand from other scooter-sharing and bike-sharing services. According to Lime these new stores will "place heavy importance on community engagement, rider education, and brand experience.” The news of the first Lime lifestyle store was discovered through a job listing on the company's website seeking a store manager.
The plans for the store came through Lime's investor Fifth Wall Ventures and the stores will be constructed in partnership with tech companies and real estate developers. The Lime lifestyle store will serve as a deployment center for the scooters, as well as functioning as a charging station, and a retail location for apparel and accessories related to the brand.
Image Credit: Lime
The plans for the store came through Lime's investor Fifth Wall Ventures and the stores will be constructed in partnership with tech companies and real estate developers. The Lime lifestyle store will serve as a deployment center for the scooters, as well as functioning as a charging station, and a retail location for apparel and accessories related to the brand.
Image Credit: Lime
Trend Themes
1. Lifestyle Scooter-sharing Stores - The emergence of scooter-sharing stores that focus on community engagement and brand experience creates opportunities for disruptive innovation in the mobility industry.
2. Community Engagement and Rider Education - The emphasis on community engagement and rider education in scooter-sharing stores presents opportunities for disruptive innovation in the transportation and education sectors.
3. Retailing Apparel and Accessories - The retail component of scooter-sharing stores, offering apparel and accessories related to the brand, opens up opportunities for disruptive innovation within the retail industry.
Industry Implications
1. Mobility - The emergence of scooter-sharing stores that serve as deployment centers and charging stations presents disruptive innovation opportunities within the mobility industry.
2. Transportation - The focus on community engagement and rider education in scooter-sharing stores creates opportunities for disruptive innovation in the transportation industry.
3. Retail - The retail component of scooter-sharing stores, offering apparel and accessories, presents disruptive innovation opportunities within the retail industry.
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