Nando's and Lime Teamed Up to Celebrate a Returning Flavor
Laura McQuarrie — August 14, 2024 — Marketing
References: nandos & fabnews.live
The fast-casual chain known for its flame-grilled peri-peri chicken, Nandos, and Lime joined forces to celebrate the return of Nando's Mango & Lime spice to menus for a limited time. This iconic spice first appeared on the menu at Nando's in 2020 and it quickly became a fan favorite for combining the sweetness of tropical fruit with the zestiness lime and just the right hint of heat.
This partnership is kicking off with limited-edition Mango and Lime bikes from the rental e-bike company on the streets of London, Milton Keynes and Nottingham for fans to find. To potentially win a prize, fans need to locate one of them, go to their local Nando's and take a photo with the Mango and Lime bike outside of the restaurant.
This partnership is kicking off with limited-edition Mango and Lime bikes from the rental e-bike company on the streets of London, Milton Keynes and Nottingham for fans to find. To potentially win a prize, fans need to locate one of them, go to their local Nando's and take a photo with the Mango and Lime bike outside of the restaurant.
Trend Themes
1. Collaborative Promotional Campaigns - Partnerships between brands and transportation companies create unique publicity stunts that draw consumer engagement.
2. Flavor-promoting Mobility Solutions - Integrating food flavors with urban mobility can enhance brand presence while providing a novel user experience.
3. Gamified Brand Experiences - Incorporating scavenger hunt elements into marketing campaigns fosters active participation and brand loyalty.
Industry Implications
1. Food and Beverage - Restaurant chains leveraging unique cross-promotions with other sectors highlight the power of flavor to drive foot traffic.
2. Urban Mobility - E-bike companies partnering with popular brands can enhance their visibility and appeal through thematic campaigns.
3. Marketing and Advertising - Innovative advertising strategies, such as using branded e-bikes, demonstrate the potential for elevated consumer interaction.
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