Vice is Asking People to 'Like What You Hate' on Facebook
Laura McQuarrie — April 11, 2018 — Marketing
References: likewhatyoubleep & campaignlive
Social media has a way of encouraging users to express their views in a way that is often extremely harmful to others, and Vice is aiming to broaden minds with its 'Like What You Hate' campaign.
The Like What You Hate tool can be connected to one's Facebook account to encourage a broader worldview. The tool does this by analyzing the kinds of content the user has already liked and challenges them to engage with pages, people and groups that will likely challenge their personal beliefs. With each like, one's Facebook feed becomes more balanced, reminding social media users that there is a place for everyone to have a unique perspective.
Facebook is currently in the process of testing a feature that will allow people to downrank comments made on public posts—but it is not the "dislike" button that social media platform users have been demanding.
The Like What You Hate tool can be connected to one's Facebook account to encourage a broader worldview. The tool does this by analyzing the kinds of content the user has already liked and challenges them to engage with pages, people and groups that will likely challenge their personal beliefs. With each like, one's Facebook feed becomes more balanced, reminding social media users that there is a place for everyone to have a unique perspective.
Facebook is currently in the process of testing a feature that will allow people to downrank comments made on public posts—but it is not the "dislike" button that social media platform users have been demanding.
Trend Themes
1. Social Media Mindfulness - Opportunities for tools and campaigns that encourage a more introspective and open-minded approach to social media use.
2. Personalized Content Curation - Innovative approaches to analyzing user behavior and preferences to create more balanced and diverse social media feeds.
3. Social Media Ethics - Increased focus on promoting responsible social media interactions and countering harmful online behavior.
Industry Implications
1. Social Media - Opportunities for social media platforms to develop tools that promote responsible and mindful interactions on their platforms.
2. Advertising and Marketing - Innovative approaches to creating advertising and marketing campaigns that promote open-mindedness and personal growth rather than divisiveness and conflict.
3. Education and Personal Development - Opportunities to integrate social media mindfulness and self-reflection into personal development and educational programs.
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