Mill St. Brewery Joins Earth Day Canada for Lights Out
Michael Baxter — March 20, 2014 — Social Good
References: millstreetbrewery & youtube
Lights Out is one of the events that Mill Street and longtime partner Earth Day Canada is doing to support the planet and raise awareness. Earth Hour and the environment have become hot button topics more and more over the years, and Mill St. Brewery, along with Earth Day Canada, has been right at the forefront.
On March 29th, over 60 restaurants and establishments will be turning off the lights for Earth Hour. The green initiatives don't end there, as Mill Street will be donating money for every pint sold on the day and for every six pack for days after for its Pint for the Planet initiative.
Mill St. was founded on an environmentally strong base, and looks to build on that base once again this year.
On March 29th, over 60 restaurants and establishments will be turning off the lights for Earth Hour. The green initiatives don't end there, as Mill Street will be donating money for every pint sold on the day and for every six pack for days after for its Pint for the Planet initiative.
Mill St. was founded on an environmentally strong base, and looks to build on that base once again this year.
Trend Themes
1. Eco-friendly Initiatives - Businesses are placing greater emphasis on environmental responsibility and implementing eco-friendly initiatives like turning off lights to reduce energy consumption.
2. Sustainability in the Food and Beverage Industry - Sustainable business practices are becoming increasingly popular in the food and beverage industry, with companies like Mill St. Brewery leading the way.
3. Social Responsibility Campaigns - Companies are incorporating social responsibility campaigns into their marketing strategies, as seen with Mill St. Brewery's Pint for the Planet initiative.
Industry Implications
1. Brewing Industry - The brewing industry has a unique opportunity to lead the way in sustainable business practices and eco-friendly initiatives.
2. Restaurant Industry - Restaurants can reduce their environmental impact by participating in events like Earth Hour and implementing sustainable practices like energy conservation and waste reduction.
3. Marketing Industry - Marketers can help companies create and promote social responsibility campaigns that align with their brand and improve their reputation among consumers.
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