Nestle Launched Light Ice Creams from Dreyer's and Edy's in Fun Tubs
Laura McQuarrie — June 11, 2018 — Lifestyle
References: superheroicecream & supermanhomepage
Nestle Ice Cream licensed the Batman, Superman and Wonder Woman characters from DC Comics to create three light ice creams from its Edy's and Dreyer's brands. The fun flavors for comic book fans of all ages include Superman Krypton Cookie Dough, Batman Dark Knight Brownie Bite and Wonder Woman Golden Lasso Twirl.
As well as launching these light ice cream flavors for fans to discover, Nestle also created four unique comics that appear on the back of each flavor, making for a total of 12 that can be collected to discover exclusive adventures of each hero.
Across the ice cream industry, frozen treats are being presented with a better-for-you focus, making these light ice creams—which are also free from artificial colors and flavors—appealing for more than just their nostalgic value.
As well as launching these light ice cream flavors for fans to discover, Nestle also created four unique comics that appear on the back of each flavor, making for a total of 12 that can be collected to discover exclusive adventures of each hero.
Across the ice cream industry, frozen treats are being presented with a better-for-you focus, making these light ice creams—which are also free from artificial colors and flavors—appealing for more than just their nostalgic value.
Trend Themes
1. Better-for-you Frozen Treats - The trend of presenting frozen treats with a healthier focus presents an opportunity to create light ice creams that are not only delicious but also free from artificial colors and flavors.
2. Superhero Brand Collaborations - The collaboration between Nestle Ice Cream and DC Comics in creating superhero-themed ice creams opens the door for other brands and entertainment franchises to create unique and exciting products.
3. Collectible Packaging and Experiences - The inclusion of unique comics on the back of each flavor offers a chance for companies to create collectible experiences that appeal to consumers and enhance the overall product value.
Industry Implications
1. Ice Cream - The ice cream industry can explore the creation of light ice creams with creative flavors and collaborations that cater to nostalgia and healthier lifestyles.
2. Entertainment - The entertainment industry can leverage popular characters and franchises to collaborate with food brands and create unique products that appeal to fans and collectors.
3. Packaging and Design - The packaging and design industry can explore innovative ways to incorporate collectible elements into product packaging, enhancing the consumer experience and value.
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