LAIKA Magazine Aims to Be a Guide to Modern Vegan Living
Laura McQuarrie — December 31, 2014 — Marketing
References: kickstarter & ecorazzi
LAIKA is a lifestyle magazine that features anything and everything to do with living a vegan life. Striving to spread creativity and compassion, the publication includes all facets of a vegan lifestyle from arts, food, fashion to travel and culture. As for some of the stories in the vegan magazine, you’ll get a look into the lives of activists, animal sanctuaries, in addition to a number of tasty plant-based recipes.
Although the magazine does not have a full-time staff supporting the creation of each issue, it is run by a series of contributors including members of the vegan community. Now, LAIKA is running as part of a Kickstarter project to expand distribution, channels of communication and strengthen its message.
As for the proud vegans that grace the covers of LAIKA magazine, celebrity Emily Deschanel makes an appearance on the number four issue.
Although the magazine does not have a full-time staff supporting the creation of each issue, it is run by a series of contributors including members of the vegan community. Now, LAIKA is running as part of a Kickstarter project to expand distribution, channels of communication and strengthen its message.
As for the proud vegans that grace the covers of LAIKA magazine, celebrity Emily Deschanel makes an appearance on the number four issue.
Trend Themes
1. Vegan Lifestyle - Opportunity for disruptive innovation: Develop innovative plant-based food products and services to cater to the growing demand for vegan options.
2. Sustainable Fashion - Opportunity for disruptive innovation: Create eco-friendly, cruelty-free fashion lines that align with the values of the vegan community.
3. Animal Rights Activism - Opportunity for disruptive innovation: Develop innovative technology and platforms to raise awareness and support for animal rights causes.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation: Explore new plant-based food sources and develop vegan-friendly alternatives to traditional meat and dairy products.
2. Fashion and Apparel - Opportunity for disruptive innovation: Introduce sustainable and cruelty-free fashion products and brands that cater to the vegan lifestyle.
3. Publishing and Media - Opportunity for disruptive innovation: Create engaging digital platforms and interactive media to promote vegan lifestyle content and reach a wider audience.
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