Edgy Billboard Encourages Divorce
Trend Junky — May 10, 2007 — Lifestyle
References: suntimes & daveibsen.typepad
Chicago attourney Corri Fetman has created quite a stir with her billboards that exclaims, "Life's Short. Get A Divorce" betwixt two hot-bodied models. What makes the ad different from most legal advertisements, is that in this case, the ads actually encourage divorce.
Fetman defends her billboard, suggesting, "Just because you see a billboard with a hot body on it, it doesn't cause you to leave your spouse... If you're already going to leave your spouse, the ad will appeal to you. If you do want to leave, you don't have to feel bad about it. Be honest with yourself and with your spouse."
Critics are complaining that the ads are misleading and risque, but they are definitely getting attention, and maybe that's the point.
Fetman defends her billboard, suggesting, "Just because you see a billboard with a hot body on it, it doesn't cause you to leave your spouse... If you're already going to leave your spouse, the ad will appeal to you. If you do want to leave, you don't have to feel bad about it. Be honest with yourself and with your spouse."
Critics are complaining that the ads are misleading and risque, but they are definitely getting attention, and maybe that's the point.
Trend Themes
1. Edgy Advertising - Opportunity for businesses to use provocative and unconventional tactics to capture attention and generate buzz.
2. Controversial Marketing - Opportunity for businesses to create bold and polarizing campaigns that spark conversation and attract media attention.
3. Changing Perceptions of Divorce - Opportunity to shift the narrative around divorce and empower individuals to make decisions based on their own happiness and fulfillment.
Industry Implications
1. Law and Legal Services - Opportunity for law firms to adopt innovative and unconventional advertising strategies to stand out in a competitive market.
2. Marketing and Advertising - Opportunity for marketing agencies to assist businesses in creating provocative and controversial campaigns that generate public interest and drive brand awareness.
3. Relationship and Marriage Counseling - Opportunity for therapists and counseling services to provide support and guidance to individuals going through a divorce and help them navigate the process with a focus on personal growth and well-being.
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