The Liberation Newspaper Campaign Shows but Doesn't Tell
Armida Ascano — December 2, 2010 — Pop Culture
References: pslweb.org & ibelieveinadv
The most recent Libération Newspaper campaign is controversial yet creative. The concept behind the campaign is incredible, with portraits of suspiciously familiar politicians whose identities are concealed by embarrassing quotes.
The Libération Newspaper campaign also uses abbreviated names such as "George W.B.," accompanied by a quote such as "The vast majority of our imports come from outside the country," giving its viewers something to think about.
Implications - The most recent American election showed the world that politics and pop culture are two forces that drive public interest simultaneously. In a headline world where social media is the primary means of information spreading, politicians and political campaigns must use newer, more unconventional means to reach a younger audience of voters that incorporate familiar pop culture icons and humor.
The Libération Newspaper campaign also uses abbreviated names such as "George W.B.," accompanied by a quote such as "The vast majority of our imports come from outside the country," giving its viewers something to think about.
Implications - The most recent American election showed the world that politics and pop culture are two forces that drive public interest simultaneously. In a headline world where social media is the primary means of information spreading, politicians and political campaigns must use newer, more unconventional means to reach a younger audience of voters that incorporate familiar pop culture icons and humor.
Trend Themes
1. Unconventional Political Campaigns - Using newer, more unconventional means to reach a younger audience of voters that incorporate familiar pop culture icons and humor.
2. Controversial Advertising Campaigns - Using controversial yet creative campaigns to generate interest and buzz.
3. Incorporating Pop Culture in Politics - Incorporating pop culture references and themes in political campaigns to capture a wider audience.
Industry Implications
1. Marketing and Advertising - Creating attention-grabbing advertising campaigns to promote products or services.
2. Politics and Government - Incorporating innovative strategies to attract a younger audience of voters.
3. Media and Entertainment - Utilizing pop culture references and themes in media and entertainment to capture a wider audience.
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