The LG Solardom Campaign Depicts Our Yearning for Good Food
Meghan Young — August 16, 2011 — Marketing
References: lg & ibelieveinadv
Forget about minimalist cartoons and posters, the LG Solardom ad campaign is going in a completely different direction. As though inspired by famous classic paintings, this series of print ads look to the past in order to ring in the future of home cooking.
Conceived and executed by Sao Paolo-based ad agency Young & Rubicam, the LG Solardom ad campaign is portrayed on an epic scale. Cooking chicken, cow and fish has never been easier now that the LG Solardom is six times hotter than your typical oven.
Illustrated by Open The Door, the LG Solardom ad campaign takes on a more figurative approach to boasting this new capability. Instead of going down a typical route, these ads simply show our desire for good food. This yearning has resulted in the LG Solardom.
Conceived and executed by Sao Paolo-based ad agency Young & Rubicam, the LG Solardom ad campaign is portrayed on an epic scale. Cooking chicken, cow and fish has never been easier now that the LG Solardom is six times hotter than your typical oven.
Illustrated by Open The Door, the LG Solardom ad campaign takes on a more figurative approach to boasting this new capability. Instead of going down a typical route, these ads simply show our desire for good food. This yearning has resulted in the LG Solardom.
Trend Themes
1. Figurative Advertising - Opportunities for creating ad campaigns that take a more artistic and symbolic approach to promoting products.
2. Enhanced Kitchen Appliances - An increasing demand for kitchen appliances with advanced features and capabilities, such as ovens that are significantly hotter than traditional ones.
3. Nostalgic Marketing - The use of nostalgia in advertising to evoke emotions and capture consumers' longing for simpler times.
Industry Implications
1. Advertising - Ad agencies and marketing firms can leverage the trend of figurative advertising to create unique and compelling campaigns for their clients.
2. Home Appliance - Manufacturers of kitchen appliances can seize the opportunity to develop and market enhanced ovens and other cooking devices that offer improved performance.
3. Food and Beverage - Restaurants and food brands can tap into the power of nostalgic marketing by incorporating elements of the past in their branding, packaging, and advertising strategies.
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