The LG 3D TV Ads Appeal to Children and the Young-at-Heart
Meghan Young — June 30, 2011 — Life-Stages
References: hsad.co.kr & ibelieveinadv
As much as people love watching 3D movies in theaters, many have yet to warm up to the concept of bringing it into our homes -- the LG 3D TV ad campaign plans to change all of that. These cute and simple print ads appeal not only to our desire for the latest technology, but they also appeal to our nostalgic sides by bringing iconic cartoons as Pinocchio and Superman into their imagery.
Considering that most 3D movies tend to geared towards children, it should come as no surprise that the LG 3D TV ad campaign targets kids and the young-at-heart. Children themselves might not understand the print ads fully, but it will get them curious enough to ask questions, and then possibly beg for their own LG 3D TV.
The LG 3D TV ad campaign was conceived by South Korean-based ad agency HS AD.
Considering that most 3D movies tend to geared towards children, it should come as no surprise that the LG 3D TV ad campaign targets kids and the young-at-heart. Children themselves might not understand the print ads fully, but it will get them curious enough to ask questions, and then possibly beg for their own LG 3D TV.
The LG 3D TV ad campaign was conceived by South Korean-based ad agency HS AD.
Trend Themes
1. 3D TV Home Viewing - The LG 3D TV ad campaign shows that there is an opportunity for 3D home viewing to become more popular with fun and playful marketing.
2. Nostalgic Marketing - The use of iconic cartoon characters in the LG 3D TV ad campaign demonstrates an opportunity for companies to tap into consumers' nostalgia and appeal to their emotions.
3. Kid-friendly Technology - The LG 3D TV ad campaign's focus on targeting children and the young-at-heart presents an opportunity for tech companies to create more kid-friendly technology and marketing strategies.
Industry Implications
1. Television Manufacturing - The LG 3D TV ad campaign highlights an opportunity for TV manufacturers to invest in and promote 3D technology for home viewing.
2. Advertising - The LG 3D TV ad campaign shows that leveraging nostalgia and targeting youth can be an effective advertising strategy for companies of various industries.
3. Toy Manufacturing - The LG 3D TV ad campaign's focus on children presents an opportunity for toy manufacturers to collaborate with tech companies in creating interactive and engaging technology for kids.
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