Lexus Campaign Recreates Warhol, Dali and Van Gogh
Vincent Salera — March 12, 2009 — Art & Design
References: adsoftheworld
If Vincent Van Gogh were alive today, would he be interested in painting for a car manufacturer? The latest ads for Lexus certainly believe so; they've revamped masterpieces by Andy Warhol, Salvador Dali and Vincent Van Gogh into automobile-inspired art that insinuates a Lexus can be called a masterpiece.
The ads were created by advertising agency Saatchi & Saatchi Singapore with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo.
The ads were created by advertising agency Saatchi & Saatchi Singapore with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo.
Trend Themes
1. Art-inspired Advertising - Disruptive innovation opportunity: Exploring new ways to incorporate famous artworks into advertising campaigns to create unique and visually captivating content.
2. Reimagining Masterpieces - Disruptive innovation opportunity: Using renowned artworks as a source of inspiration to reimagine and transform traditional advertising concepts, resulting in fresh and attention-grabbing campaigns.
3. Blurring the Boundaries - Disruptive innovation opportunity: Pushing the boundaries between art and advertising to challenge conventional perceptions and create thought-provoking marketing strategies.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Exploring unconventional advertising techniques that incorporate elements of art to engage audiences in a unique and memorable way.
2. Automotive - Disruptive innovation opportunity: Collaborating with artists and integrating iconic artworks into automobile design and marketing campaigns to redefine the concept of luxury and automotive aesthetics.
3. Creative Agency - Disruptive innovation opportunity: Embracing the fusion of art and advertising to offer innovative solutions and create impactful campaigns that captivate clients and consumers alike.
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