The Levi's x Bitmoji Collection Shares Digital Versions of Classic Styles
Laura McQuarrie — December 15, 2020 — Marketing
References: socialmediatoday
The Levi's x Bitmoji collection consists of classic styles like the 501 Original Fit Jeans, which can now be sported by the virtual versions of Snapchat and Bitmoji users. Styles like Trucker Jackets and Western Shirts are all available in multiple washes, so that users can create the exact looks that suit their personal sense of style. For those who want quick, put-together looks, there are also a dozen curated Levi's outfits that can be easily selected when virtually choosing what to wear.
Previously, Bitmoji has introduced collaborations with Ralph Lauren and Jordan and since then, virtual fashion has taken on new relevance as social media users look for ways to express themselves or the personalities of their online avatars.
Image Credit: Snap
Previously, Bitmoji has introduced collaborations with Ralph Lauren and Jordan and since then, virtual fashion has taken on new relevance as social media users look for ways to express themselves or the personalities of their online avatars.
Image Credit: Snap
Trend Themes
1. Virtual Fashion Collaboration - More fashion brands are collaborating with virtual platforms to offer digital versions of their products and create a new virtual wardrobe.
2. Curated Outfit Selection - Creating pre-selected outfits that users can choose from saves time and simplifies the virtual shopping experience.
3. Personalization of Virtual Clothing - Offering customized options for virtual clothing items allows users to have a unique virtual wardrobe.
Industry Implications
1. Fashion Retail - Fashion retailers can partner with virtual platforms to reach a wider audience and offer a new shopping experience.
2. Social Media - Collaborating with virtual platforms can provide social media companies with a new way to engage users and keep them on the platform.
3. Technology - Innovations in virtual reality and augmented reality technology can be used to create a more immersive virtual fashion experience and increase sales.
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