Get Inspired by the '60s with the Levis Vintage AW 2013 Lookbook
Leslie Chen — April 27, 2013 — Pop Culture
The new Levis Vintage AW 2013 Lookbook is just like flipping through your parents' old photo albums.
Drawing inspiration from Motown and a laid back West Coast style from the '60s, this lookbook is a retro collection of tees, cardigans, sweaters, leather jackets and of course denim. The images look like they were taken of a group of friends as they hang out around their small town making music and just having a good time. Combining black and white photos with colored ones seeped in warm tones gives the lookbook an overall nostalgic feeling that will take you back to the '60s and beyond.
Although some of you may still be waiting for summer to kick in, the Levis Vintage AW 2013 Lookbook lets you prepare for next season as soon as possible.
Drawing inspiration from Motown and a laid back West Coast style from the '60s, this lookbook is a retro collection of tees, cardigans, sweaters, leather jackets and of course denim. The images look like they were taken of a group of friends as they hang out around their small town making music and just having a good time. Combining black and white photos with colored ones seeped in warm tones gives the lookbook an overall nostalgic feeling that will take you back to the '60s and beyond.
Although some of you may still be waiting for summer to kick in, the Levis Vintage AW 2013 Lookbook lets you prepare for next season as soon as possible.
Trend Themes
1. Vintage Fashion Revival - Levis Vintage AW 2013 Lookbook draws inspiration from retro fashion of the '60s, paving the way for the revival of vintage fashion.
2. Nostalgia Marketing - Levis Vintage AW 2013 Lookbook's use of warm-toned images and black and white photos creates nostalgia, encouraging brands to use nostalgia as a marketing strategy.
3. Retro Lifestyle Movement - Levis Vintage AW 2013 Lookbook inspires a movement towards a more relaxed and laid back retro-style lifestyle, providing innovative opportunities for lifestyle brands.
Industry Implications
1. Fashion Retail - Levis Vintage AW 2013 Lookbook paves the way for the revival of vintage fashion, creating disruptive opportunities for fashion retail brands.
2. Marketing and Advertising - Levis Vintage AW 2013 Lookbook's successful use of nostalgia creates opportunities for marketing and advertising companies to utilize this approach to resonate with consumers.
3. Lifestyle and Leisure - Levis Vintage AW 2013 Lookbook inspires a retro lifestyle movement, creating opportunities for lifestyle and leisure brands to cater to this trend.
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