AMBUSH® Unveils 'Part Two' of Its Denim-Focused Levi's Collaboration
References: ambushdesign & hypebeast
AMBUSH is continuing its collaboration with Levi’s in 2023. The first release on the list for the duo is a follow-up to their previous Mid-Indigo denim drop, arriving later this month. The denim jacket resembles a biker jacket, contrasting with the patchwork on the jeans to create a vintage-inspired style. Unlike conventional denim jackets, this item is fastened with a zipper rather than buttons and is reminiscent of early Y2K and grunge styles. The denim jacket also has patchwork elements covered in a darker wash.
The AMBUSH x Levi’s ‘Part 2’ collection will launch on the Ambush website on January 12, 2023. Consumers can view a clip montage on the brand’s Instagram page that serves as a teaser for the upcoming collection.
Image Credit: AMBUSH, hypebeast, ambushdesign
The AMBUSH x Levi’s ‘Part 2’ collection will launch on the Ambush website on January 12, 2023. Consumers can view a clip montage on the brand’s Instagram page that serves as a teaser for the upcoming collection.
Image Credit: AMBUSH, hypebeast, ambushdesign
Trend Themes
1. Vintage Denim Collaborations - Collaborations between high-end and legacy denim brands, focused around vintage-inspired designs and unique fastenings, offer potential disruptive innovation opportunities.
2. Patchwork as Design Feature - Emphasizing patchwork as a design feature in clothing, particularly denim, provides opportunities to stand out in an oversaturated market.
3. Zippered Denim Jackets - Integrating zipper closures into denim jacket designs, rather than traditional button closures, could appeal to consumers looking for edgier or Y2K-inspired styles.
Industry Implications
1. Fashion - Designers collaborating on vintage-inspired denim collections can offer new and unique products that appeal to customers who are looking for distinctive clothing items.
2. Retail - Retail stores can offer additional clothing products with patchwork designs to cater to customers seeking more creative, handmade-style pieces.
3. Textiles Manufacturing - Textiles manufacturers can tap into the trend for unique denim pieces with patchwork designs and add zipper closures as a unique fastening option.
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