The Levi's Commuter Series Caters to Cyclists
Amelia Roblin — July 13, 2011 — Fashion
References: store.levi & coolhunting
Increasing pressures from environmentalists and the chaotic condition of urban roadways encourages people to ride their bicycles to work. Thankfully, the new Levi's Commuter Series is here to help make life a little easier for abused cyclists who are constantly taking crap from drivers and thieves alike.
The clothing label has revealed the Trucker Jacket, a jean jacket with large accessible pockets that continue around the back of the coat. Flaps in the fabric make the material easy to breath in once you've worked up a sweat, and a antimicrobial odor protection deals with the rest. The 511 Skinny Commuter denim jeans have been equipped with additional pockets, a double waistband to store your bike lock, and reflective accents under the cuffs that can also be found elsewhere on items from the Levi's Commuter Series.
Photo Credits: Refinery29
The clothing label has revealed the Trucker Jacket, a jean jacket with large accessible pockets that continue around the back of the coat. Flaps in the fabric make the material easy to breath in once you've worked up a sweat, and a antimicrobial odor protection deals with the rest. The 511 Skinny Commuter denim jeans have been equipped with additional pockets, a double waistband to store your bike lock, and reflective accents under the cuffs that can also be found elsewhere on items from the Levi's Commuter Series.
Photo Credits: Refinery29
Trend Themes
1. Increasing Bicycling Commutes - The trend of more people biking to work presents opportunities for innovative products such as anti-theft denims that cater to the needs of cyclists.
2. Urban Cycling Safety - The growing concern for safety on urban roadways creates a market for disruptive innovations like clothing with reflective accents and additional storage for bike locks.
3. Sustainable Fashion - The demand for eco-friendly clothing options is a trend that can be capitalized on by creating products like the Levi's Commuter Series that caters to environmentalists who opt for biking to work.
Industry Implications
1. Clothing and Apparel - The clothing industry can leverage the trend of increasing bicycling commutes by offering a range of innovative and functional clothing items for cyclists.
2. Bicycle Accessories - The bicycle accessories industry can tap into the trend of urban cycling safety by developing and marketing products that enhance visibility and provide secure storage for cyclists.
3. Sustainable Fashion - The sustainable fashion industry can benefit from the trend of sustainable commuting by creating eco-friendly clothing options that cater to the needs of cyclists.
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