Cardi B x Reebok Delivers a Capsule of Bold Sneakers and Apparel
Kanesa D — June 8, 2022 — Pop Culture
The 'Let Me Be...Enchanted' collection follows Cardi B’s recent 'Let Me Be...In My World Nighttime' collection in cooperation with Reebok. The open concept accentuates her eccentric flair with a new footwear and apparel line. Cardi B has showcased three collections in partnership with Reebok since joining the team in 2018.
Cardi lent her creativity to the 'Freestyle Hi,' resulting in the 'Freestyle Hi Cardi,' which incorporates transparent straps and a tongue logo. The silhouette uses ‘Glass Blue,’ ‘Quartz Rose,’ and ‘Moonstone’ shades. The pair accompanies a faux fur jacket that releases alongside it and is found in an ‘Ultra Berry’ colorway. The 'Cardi Leotard 2-in-2' is a combination of a pastel blue unitard and matching bandeau. Finally, the artist has also altered the ‘Classic Leather,’ with the 'Classic Leather x Cardi B V2' completing the drop.
Image Credit: Reebok
Cardi lent her creativity to the 'Freestyle Hi,' resulting in the 'Freestyle Hi Cardi,' which incorporates transparent straps and a tongue logo. The silhouette uses ‘Glass Blue,’ ‘Quartz Rose,’ and ‘Moonstone’ shades. The pair accompanies a faux fur jacket that releases alongside it and is found in an ‘Ultra Berry’ colorway. The 'Cardi Leotard 2-in-2' is a combination of a pastel blue unitard and matching bandeau. Finally, the artist has also altered the ‘Classic Leather,’ with the 'Classic Leather x Cardi B V2' completing the drop.
Image Credit: Reebok
Trend Themes
1. Celebrity-designed Apparel - Collaborating with celebrities like Cardi B to design apparel and footwear can drive customer engagement and offer disruptive innovation opportunities in the fashion industry.
2. Transparent Sneaker Designs - Transparent straps and accents offer an opportunity for innovation and personalization in sneaker design for brands looking to offer unique products in a highly competitive market.
3. Two-in-one Activewear - Combining two or more activewear pieces into one, as seen in the Cardi Leotard 2-in-2, presents an opportunity for brands to offer multifunctional and versatile apparel to consumers.
Industry Implications
1. Fashion - Working with celebrities to design collections is a disruptive innovation opportunity for fashion brands looking to increase customer engagement and brand awareness.
2. Footwear - Transparent straps and accents and unique colorways, like those seen in the Cardi B x Reebok collection, offer opportunities for footwear brands to differentiate themselves in a highly competitive market.
3. Athletic Apparel - Combining multiple activewear pieces into one, as seen in the Cardi Leotard 2-in-2, presents a disruptive innovation opportunity for brands looking to offer versatile and practical apparel to consumers who want to streamline their workout wardrobe.
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