Lenor Crease Releaser Now Comes in a New Size for Travelers
Michael Hemsworth — September 10, 2024 — Lifestyle
References: lenor & grocerytrader
The Lenor Crease Releaser garment care spray is being launched in a new size option targeted towards travelers to help them keep their clothes looking their best when heading out on a short or extended trip.
The garment care spray is arriving in a new 100ml travel size spray bottle that is compact enough to fit into any bag or luggage, while also meeting the maximum liquid amount at UK airports. This responds to the changing travel habits of consumers who are increasingly opting for carry-on luggage only. The spray itself will help to freshen up garments and aid wrinkle release to make it great for clothing care when on the road.
Brand Manager Nina Lumsden spoke on the new Lenor Crease Releaser garment care spray saying, "We’re excited to introduce the new travel-sized Lenor Crease Releaser, designed to meet the needs of travelling and on-the-go customers. This convenient and compact version of our popular product ensures that travellers can maintain a fresh, wrinkle-free appearance, no matter where they are in the world.”
The garment care spray is arriving in a new 100ml travel size spray bottle that is compact enough to fit into any bag or luggage, while also meeting the maximum liquid amount at UK airports. This responds to the changing travel habits of consumers who are increasingly opting for carry-on luggage only. The spray itself will help to freshen up garments and aid wrinkle release to make it great for clothing care when on the road.
Brand Manager Nina Lumsden spoke on the new Lenor Crease Releaser garment care spray saying, "We’re excited to introduce the new travel-sized Lenor Crease Releaser, designed to meet the needs of travelling and on-the-go customers. This convenient and compact version of our popular product ensures that travellers can maintain a fresh, wrinkle-free appearance, no matter where they are in the world.”
Trend Themes
1. Compact Garment Care Solutions - Innovatively sized to not only fit into minimal luggage space but also comply with strict airport liquid regulations.
2. Travel-optimized Personal Care - Designed to meet the evolving needs of a growing number of travelers opting for carry-on luggage as their primary mode of travel.
3. Wrinkle-free On-the-go - Offering the convenience of maintaining a polished look while traveling, addressing the common issue of clothes creasing in transit.
Industry Implications
1. Travel Accessories - Developing products that enhance the travel experience by providing practical solutions for common travel-related issues.
2. Personal Care Products - Expanding product lines to include travel-friendly sizes that meet regulatory guidelines and cater to the needs of modern travelers.
3. Consumer Goods - Introducing versatile, compact, and efficient products that cater to on-the-go lifestyles and modern consumer demands.
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