Persil Laundry Detergent Sheets are Arriving on Amazon in the UK
Michael Hemsworth — July 20, 2023 — Lifestyle
References: persil & retailtimes
The Persil Laundry Detergent Sheets are being added to the brand's product portfolio in the UK as a sustainable and convenient option for consumers to choose this summer.
The laundry detergent is formulated with biodegradable ingredients in a convenient sheet-style format that will dissolve in less than 15-seconds in hot or cold water. The product also boasts slow-release fragrance technology to provide an uplifting aroma after being laundered. The product is slated to arrive on Amazon this month and comes in a recyclable paper box to further prioritize a convenient format.
Dirt is Good/Persil Marketing Director at Unilever UK&I Eleni Koulara commented on the new Persil Laundry Detergent Sheets saying, "We are ready to disrupt the market with a new format from Persil, that we are confident consumers will love and which can bring incremental sales to the category. We know that shoppers are looking for new laundry alternatives that can provide high quality cleaning results and beautiful fragrances whilst also being sustainable. As the UK’s leading brand, we are in a prime position to deliver exactly what they need.”
The laundry detergent is formulated with biodegradable ingredients in a convenient sheet-style format that will dissolve in less than 15-seconds in hot or cold water. The product also boasts slow-release fragrance technology to provide an uplifting aroma after being laundered. The product is slated to arrive on Amazon this month and comes in a recyclable paper box to further prioritize a convenient format.
Dirt is Good/Persil Marketing Director at Unilever UK&I Eleni Koulara commented on the new Persil Laundry Detergent Sheets saying, "We are ready to disrupt the market with a new format from Persil, that we are confident consumers will love and which can bring incremental sales to the category. We know that shoppers are looking for new laundry alternatives that can provide high quality cleaning results and beautiful fragrances whilst also being sustainable. As the UK’s leading brand, we are in a prime position to deliver exactly what they need.”
Trend Themes
1. Sustainable Detergent - The introduction of Persil Laundry Detergent Sheets offers a sustainable alternative to traditional liquid or powder detergents.
2. Convenient Format - The sheet-style format of Persil Laundry Detergent Sheets provides a convenient and mess-free solution for consumers.
3. Slow-release Fragrance - The inclusion of slow-release fragrance technology in Persil Laundry Detergent Sheets enhances the laundry process with a long-lasting aroma.
Industry Implications
1. Laundry Care - The introduction of Persil Laundry Detergent Sheets presents a disruptive innovation opportunity in the laundry care industry.
2. E-commerce - The availability of Persil Laundry Detergent Sheets on Amazon reflects a potential disruptive innovation in the e-commerce industry.
3. Sustainability - Persil Laundry Detergent Sheets align with the growing demand for sustainable products, providing an opportunity for disruptive innovation in the sustainability industry.
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