CBX Collaborated with Kids to Create an Epic Lemonade Stand in the City
Laura McQuarrie — September 11, 2014 — Life-Stages
References: 826nyc.org & thedieline
The average lemonade stand is usually pretty humble, but this one made quite the splash on the streets of NYC. With the help of CBX, this lemonade stand was developed for 826NYC, an organization that supports kids with skills that will enrich their futures. The kids got involved in all aspects of the creative process, including everything from the design of the logo, packaging, t-shirts and the lemonade stand itself.
The lemonade was branded to give a taste of 'Sweet 'n Sour Chillville' and the surrounds were made to look like a refreshing oasis in the city, complete with palm trees, treasure chests and flamingos. The lemonade stand was set up in NYC, collecting nearly $3,000 in donations for the organization from the sales of lemonade.
The lemonade was branded to give a taste of 'Sweet 'n Sour Chillville' and the surrounds were made to look like a refreshing oasis in the city, complete with palm trees, treasure chests and flamingos. The lemonade stand was set up in NYC, collecting nearly $3,000 in donations for the organization from the sales of lemonade.
Trend Themes
1. Collaborative Design - Involving kids in the creative process of branding and designing a lemonade stand demonstrates the potential for collaborative design methodologies in product development.
2. Experiential Marketing - Creating a refreshing oasis in the city with palm trees, treasure chests, and flamingos showcases the opportunity for experiential marketing strategies to engage customers and drive sales.
3. Socially Responsible Branding - Partnering with organizations that support and empower kids highlights the importance of social responsibility in branding and marketing campaigns.
Industry Implications
1. Design - This lemonade stand project showcases the potential for innovative design approaches in creating engaging and interactive experiences for customers.
2. Hospitality - The concept of creating a refreshing oasis in the city suggests opportunities for the hospitality industry to create unique and immersive environments for guests.
3. Nonprofit/charity - Partnering with organizations like 826NYC demonstrates how nonprofits can leverage creative branding and marketing initiatives to increase fundraising efforts and support their causes.
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