Krispy Kreme's Lemonade Glaze Collection Launches for Best Friend Day
Laura McQuarrie — June 7, 2021 — Lifestyle
References: krispykreme & businesswire
At a time when people are looking forward to being able to reunite with friends and family members in person, Krispy Kreme is launching its all-new Lemonade Glaze Collection for National Best Friend Day. The collection introduces four "freshly squeezed" donuts inspired by a classic summer refreshment. There's the Lemonade Glazed Doughnut, which reinvents Krispy Kreme's classic Original Glazed doughnut with Lemonade Glaze, as well as other treats like the Lemonade Glazed, Lemon Kreme Doughnut, the Strawberry Lemonade Doughnut and the Pink Lemonade Cake Doughnut:.
To support friendships and bonding, Krispy Kreme is giving people the claim a Lemonade Glaze Doughnut and get a free one to share with a friend when they head to a participating shop on June 8th.
To support friendships and bonding, Krispy Kreme is giving people the claim a Lemonade Glaze Doughnut and get a free one to share with a friend when they head to a participating shop on June 8th.
Trend Themes
1. Lemonade Glaze Donuts - Creating new flavors of classic treats can resurrect interest and drive new business.
2. Friendship-based Promotions - Encouraging social connections can increase brand loyalty and drive foot traffic.
3. Limited-time Collections - Seasonal or occasion-based collections drive urgency and create buzz around a brand.
Industry Implications
1. Food and Beverage - Innovating with new flavors and special collections can help food and beverage businesses generate customer excitement.
2. Marketing and Advertising - Creative campaigns and promotions can help companies stand out in crowded markets and engage new customers.
3. Hospitality - Incentive-based offers can drive foot traffic and boost revenue for hotels, restaurants, and other hospitality-focused businesses.
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