Axe Pays Buskers to Promote Leather-Scented Deodorant
References: theaxeeffect & nytimes
Axe, a company known for eccentric promo ideas, came up with the idea to sponsor street musicians to spread buzz about their leather-scented deodorant.
In exchange for putting up an Axe Instinct sign and giving out free samples, they're paying branded buskers $1,000 for 4 months of buskvertising. Part of the deal includes singing Cody Chesnutt's song "Look Good in Leather" -- the theme of the new Axe Instinct ads -- a few times a day.
What a way to promote leather-scented deodorant! Check out some more clever Axe ads below.
In exchange for putting up an Axe Instinct sign and giving out free samples, they're paying branded buskers $1,000 for 4 months of buskvertising. Part of the deal includes singing Cody Chesnutt's song "Look Good in Leather" -- the theme of the new Axe Instinct ads -- a few times a day.
What a way to promote leather-scented deodorant! Check out some more clever Axe ads below.
Trend Themes
1. Street Marketing - Disruptive innovation opportunity: Companies can sponsor street musicians or performers to promote their products and services in a unique and engaging way.
2. Branded Entertainment - Disruptive innovation opportunity: Brands can collaborate with artists, musicians, and content creators to create entertaining and immersive experiences that help promote their products.
3. Scent Marketing - Disruptive innovation opportunity: Businesses can explore the use of unique scents in their marketing campaigns to create a sensory connection with their target audience.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertisers can leverage unconventional advertising methods like buskvertising to capture consumers' attention in a cluttered media landscape.
2. Personal Care - Disruptive innovation opportunity: Companies in the personal care industry can experiment with novel scent profiles to offer unique and differentiated products that appeal to consumers' senses.
3. Music and Entertainment - Disruptive innovation opportunity: Artists and musicians can explore partnerships with brands for buskvertising opportunities, providing them with additional income streams and exposure.
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