This Leandro Erlich Art Project Plays With Perception
Jana Pijak — January 29, 2016 — Art & Design
References: leandroerlich.ar & fubiz.net
This Leandro Erlich art project was commissioned by Kanazawa's 21st Century Museum of Contemporary Art. The Japanese art institution teamed up with the Argentinian artist to create the permanent and perception-blurring exhibit.
Resembling a traditional swimming pool, the installation lets museum visitors walk underwater without getting wet. While the concept may seem impossible, Erlich creates an optical illusion by covering a swimming pool with a glass sheet that is textured with a thick blur coating. While the pool appears filled, it features no water in reality.
The result of this Leandro Erlich art project is dream-like and Instagram-worthy. The piece had already drawn in countless crowds and inspires visitors to take plenty of memorable photos once inside.
Resembling a traditional swimming pool, the installation lets museum visitors walk underwater without getting wet. While the concept may seem impossible, Erlich creates an optical illusion by covering a swimming pool with a glass sheet that is textured with a thick blur coating. While the pool appears filled, it features no water in reality.
The result of this Leandro Erlich art project is dream-like and Instagram-worthy. The piece had already drawn in countless crowds and inspires visitors to take plenty of memorable photos once inside.
Trend Themes
1. Perception-blurring Installations - Opportunity to commission artists and designers to create installations that challenge the viewer's sense of reality.
2. Immersive Art - Opportunity for museums and galleries to create interactive and engaging exhibitions that offer a unique and memorable experience for visitors.
3. Optical Illusion Design - Opportunity for designers to incorporate optical illusions into products to create unique and attention-grabbing designs.
Industry Implications
1. Art and Design - An opportunity for artists and designers to collaborate with museums and galleries to create immersive and engaging installations and exhibitions that challenge convention.
2. Tourism and Hospitality - Opportunity to create unique and Instagram-worthy experiences for visitors, potentially driving increased traffic and revenue.
3. Retail - Opportunity to incorporate optical illusions into store designs and product displays to create a memorable and engaging shopping experience.
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